How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Similarly, what are non-users’ reasons for disinterest? And how can VR software developers and hardware players optimize product strategies accordingly? These are key questions at VR’s early stages. Working closely with Thrive Analytics, AR Insider’s research arm ARtillery Intelligence wrote questions to be presented to more than 1,000 U.S. adults in Thrive’s established consumer survey engine. And the result is a new narrative report.
It’s evident that the market continues to fragment. The players that ruled 2017 (PSVR, Rift, VIVE, Gear VR) are now challenged by a new cast of players like Oculus Quest and Vive Focus. These challengers look to hit a sweet spot between “all-in” price, quality and ease.